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NBA Jumps Into High-Heels

NBA Jumps Into High-Heels
The National Basketball Association has announced a limited edition line of licensed high heels, just in time for the NBA Finals. The new licensing deal with HerStar will see two styles, one in micro-suede and one with crystals, both of which will be avai

The National Basketball Association has announced a limited edition line of licensed high heels, just in time for the NBA Finals.

The new licensing deal with HerStar will see two styles, one in micro-suede and one with crystals, both of which will be available for all 30 NBA teams.

“This partnership is a slam-dunk for HerStar. We look forward to offering sports fans a high-end line of fashionable heels,” says Holly Joffrion, founder and chief executive officer, HerStar. “We understand how much women love their shoes and recognize that going to an NBA game can be an event beyond the hardwood. We’re able to combine the love of basketball and footwear together, allowing female fans another way to display their passion for the game.”

The line represents the first-ever officially licensed sports high-heel collection. The crystal pump style features custom-made 6-inch heels with each team’s logo hand-laid in Middle Eastern crystals, and retails at $250.

“We pride ourselves in partnering with creative and innovative brands to offer a vast assortment of products,” says Lisa Piken, vice president of licensing, NBA. “The HerStar collection is not only fashionable but also comfortable–perfect for our savvy female basketball fans.”

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