Studio Licensing has announced four new partners for the NBA brand in Canada.Calego has signed on for bags, luggage, drinkware and dinnerware; Leese Enterprises will create a range of confectionery products including chocolate; Nemcor will produce bedding and home décor including blankets, pillows, towels, sleeping bags and wall décor; and Primemotion has signed on for lenticular puzzles, coin banks, watches, clocks, playing cards and electronics accessories.
These products are part of a new consumer products push for the NBA in Canada (developed in partnership with Studio Licensing), which will begin rolling out this fall in partnership with Studio Licensing. The NBA Canada’s new partners join existing licensees Gillyboo (toy and activity sets), X‐Treme Worldwide (men’s apparel and sleepwear) and Gertex Hosiery (hosiery and accessories).