The National Basketball Association and e-commerce company Netshoes have launched the first official NBA online store in Brazil, LojaNBA.com.
LojaNBA (Loja is the Portuguese word for “store”) will feature a comprehensive assortment of NBA merchandise, apparel and footwear by Adidas–the official outfitter of the NBA.
The site will also off NBA-branded bags, backpacks, headwear and Spalding basketballs.
“As the leading online sports retailer, Netshoes is the ideal partner for the first NBA online store in Latin America, bringing the NBA closer to our fans in Brazil,” says Philippe Moggio, vice president, Latin America, NBA. “LojaNBA.com will provide unprecedented access to official league merchandise through which fans can express their passion for the game.”
Through the site fans can also sign up to receive e-mails or RSS feeds on new product releases, special promotions and limited time offerings.
“The partnership with the NBA strengthens the mission of Netshoes to brings sports fans closer to their favorite sports wherever they are,” says Roni Bueno, marketing director, Netshoes. “We are happy to give millions of basketball fans in Brazil access to products from the strongest basketball brand in the world through LojaNBA.com.”