Designed for boys and girls aged 6 to 11, the line will offer activities ranging from wildlife and nature to world culture and exploration, with an educational bonus of National Geographic Fun Facts.

“While focusing on topics kids love, including amazing animals, the wonders of nature, cultural connections and world exploration, this new program supercharges children’s imaginations and natural curiosity with hands-on crafts that educate through play,” says Krista Newberry, vice president of licensing for National Geographic. “As a leader in kids’ crafts, Colorbök is a natural fit for this new initiative.”

National Geographic’s net proceeds from the sale of the new line will support exploration, conservation, research and education programs.