“While focusing on topics kids love, including amazing animals, the wonders of nature, cultural connections and world exploration, this new program supercharges children’s imaginations and natural curiosity with hands-on crafts that educate through play,” says Krista Newberry, vice president of licensing for National Geographic. “As a leader in kids’ crafts, Colorbök is a natural fit for this new initiative.”
National Geographic’s net proceeds from the sale of the new line will support exploration, conservation, research and education programs.
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