NASCAR's New Licensing Trust Adds Two

On the heels of the newly formed NASCAR Teams Licensing Trust, two licensees have partnered with the centralized agency.The agreements include:Lionel Trains, a joint partnership with NASCAR JV, for die-cast.Motorsports Authentics, a joint partnership betw

April 6, 2018

On the heels of the newly formed NASCAR Teams Licensing Trust, two licensees have partnered with the centralized agency.

The agreements include:

  • Lionel Trains, a joint partnership with NASCAR JV, for die-cast.
    • Motorsports Authentics, a joint partnership between International Speedway Corp. and Speedway Motorsports, for trackside retail.

      Discussions are still under way for apparel and toys, with partners expected to be announced in the coming months.

      Last week, NASCAR restructured its licensing business into a new operation, called NASCAR Teams Licensing Trust, streamlining its consumer merchandise programs for more than 30 national series drivers and partners. The new operation is an independent group managed by a board of directors made up of representatives of an initial 11 participating teams and NASCAR. The initial teams include Dale Earnhardt Inc.; Earnhardt Ganassi Racing with Felix Sabates; Hendrick Motorsports; Joe Gibbs Racing; JR Motorsports; Michael Waltrip Racing; Penske Racing; Richard Childress Racing; Richard Petty Motorsports; Roush Fenway Racing; and Stewart-Haas Racing. Any NASCAR national series team is able to participate in the trust and seek out merchandise partners in apparel, collectible die-cast, toys and trackside retail. NASCAR and the teams will directly manage their respective rights in categories outside the trust.

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