"NASCAR has had considerable success in branding properties in different market categories," says Blake Davidson, NASCAR's managing director of licensed products. "With millions of fans passionate about car care, we are excited about this concept. We've spent several years trying to find the right partner to bring our vision of a NASCAR car wash concept to life. The 1903 group has the competency and vision to bring this business forward and expand it successfully."
Other current NASCAR-branded destinations include RV resorts, a speedpark, a café and sports grilles.
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