April 6, 2018
Beanstalk’s Nancy Bailey & Associates will represent McCormick & Company’s Old Bay Seasoning brand. The agency will leverage the seafood flavoring into both food and non-food categories.
“We have always viewed Old Bay Seasoning as one of the most admired and iconic brands within its category due to its bold, unique flavor, superior quality and a brand promise to enhance the dining experience,” says Nell Roney, president of Nancy Bailey & Associates. “It is our goal to build a program that not only reinforces that promise with existing brand champions, but also reaches consumers who have yet to experience Old Bay Seasoning through new
products and retail channels.”
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