“The strength of Nancy Bailey & Associates’ network of licensees and retailers in the home category, along with its track record for developing and implementing innovative and effective brand licensing programs, create an extremely valuable partnership for our brands,” says Matthew Young, head of global licensing, Electrolux Major Appliances. “Licensing will provide renewed focus on three of our brands with the goal to expand into new product categories, extend our reach to new consumer segments and increase touch points for our existing customers.”
“The introduction of a new generation to the current home improvement marketplace, combined with stagnant home sales, is leading homeowners to invest more in upgrading
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