Under the agreement, Nancy Bailey & Associates will help Chiquita extend its brand, iconic logo and vintage artwork into multiple product categories. Fresh Express will also extend its brand in both food and non-food categories. Chiquita and Fresh Express branded products will launch next year.
“The positive associations that consumers make between both Chiquita and Fresh Express with quality, flavor, freshness and nutrition creates tremendous potential for brand extension,” says Nancy Bailey, chairman of Nancy Bailey & Associates. “We are confident that licensing will enable Chiquita and Fresh Express to leverage these qualities in relevant categories and retail channels.”
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