Nancy Bailey announced that Evriholder Products signed a deal with Nestle’s Nesquik brand of flavored milk powder, syrup and ready-to-drink products. Nesquik products join Evriholder’s powerful lineup of licensed brands including Campbell’s, Crayola, Hostess, Kellogg’s, Pepperidge Farm and Wonderbread.
Evriholder will design a product line unique to the Nesquik brand that will be merchandised adjacent to Nesquik products on clip strips, in counter and floor displays. The line will launch later this year.
“Evriholder was a natural choice for Nesquik because of their expertise in translating a brand into innovative products,” says Ilana Wilensky, senior account executive for Nancy Bailey & Associates. “We’re excited to partner with Evriholder to offer Nesquik enthusiasts new ways to experience the brand and lovable Nesquik Bunny!”