Nancy Bailey to Expand Nestl

Nesquik's licensing program, which includes the Nesquik Bunny character, will focus on product categories such as housewares, tabletop, apparel, accessories, plush, collectibles, home décor, Halloween costumes, social expression, software and media.

"Nesquik is an evergreen brand that is on trend with consumers' nutritional and emotional needs and coupled with the playful Nesquik Bunny, is ideal for strategic brand licensing," says Ilana Wilensky, senior account executive at Nancy Bailey & Associates. "We look forward to extending the brand into product categories that appeal to the Nesquik brand's broad demographic of beverage enthusiasts."

Nancy Bailey & Associates' other clients include Procter & Gamble, Crayola, Energizer, Schering-Plough and Pennzoil Quaker State.