The campaign, which began in May, includes an Almost Naked Animals-branded online game called “Duck Race,” where members can win Swapit points.
“We are delighted that the Almost Naked Animals ‘Duck Race’ game has been so successful. It is a true testament to the appeal of the property with children of the core age group,” says Gayle Tarrant, licensing partner, Lisle International. “The site’s 800,000 users are made up of both boys and girls aged 6 to 18 so it is the ideal platform for us to promote this fantastic brand.”
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