MAE inked a deal with IWC Schaffhausen for a branded IWC Big Pilot Ref 5004 stainless steel watch specially designed for Muhammad Ali's 70th anniversary. The watch will be sold in IWC flagship stores and boutiques.
Open Road Integrated Media will publish the e-book, "Muhammad Ali: His Life and Times," for purchase worldwide. The deal was brokered by IMG.
MAE signed Dynomighty for Tyvek wallets, which are eco-friendly, tear-resistant and water resistant.
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