Viacom-owned MTV Networks International’s (MTVNI) emerging markets group and television broadcaster Central European Media Enterprises (CME) have entered into a multiyear licensing agreement granting rights to CME subsidiary PRO TV to operate MTV’s localized channel in Romania.

MTV Romania will join PRO TV’s family of terrestrial and cable entertainment and thematic channels, which reach 82 percent of Romania’s 21.6 million people.

MTVNI’s emerging markets group is the fastest-growing region in the company’s portfolio of multi-platform businesses. It manages 22 television channels, 20 Web sites, two broadband channels, and three mobile TV channels encompassing the MTV, VH1, Nickelodeon, VIVA, and Comedy Central brands in Russia, Central and Eastern Europe, Central Asia, and the Middle East.