The apparel range is in support of the retailer’s 10th anniversary of branded t-shirt collaborations.
The MTV t-shirts will be available nationwide in Japan and throughout East Asia including China, South Korea, Hong Kong, Singapore, Taiwan, Malaysia, the Philippines and Thailand, as well as online.
The range will also have the support of a TV commercial across South Asia that kicked off March 12. The commercial will continue to air through the spring and expand to additional markets.
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