MTV Networks International’s (MTVNI) Emerging Markets group is to the launch its first MTV service in Israel, in partnership with television and digital media business Ananey Communications.

MTV Israel debuts this month (October) as a video-enabled Hebrew language Internet service, created by a local team. The site provides Israeli youths with a full-screen television experience that showcases music videos from both international and local artists as well as MTV shows including “Punk’d,” “Pimp My Ride,” “Beavis and Butthead,” and “The Virgin Diaries” translated into Hebrew, plus locally produced shows.