Mountain Dew’s Green Label Exclusives has partnered with lifestyle brand DGK Skateboards and professional skateboarder Keelan Dadd for a capsule collection, in a deal brokered by The Joester Loria Group, North American agents for PepsiCo.
The Dew/Dadd/DGK collaborative collection, which launched exclusively on Karmaloop.com Thursday, features essentials for life on the road including a pair of socks, a hip-pouch, sunglasses and a skate deck sticker.
A duffel bag is the centerpiece of the collection, with a custom handle patch that showcases Dadd’s name and signature, the Dew logo and the DGK classic tag logo.
The collection’s look and feel represents a combination of Dadd’s stylistic input and Mountain Dew’s core aesthetic.
“DGK and Moutain Dew are both about doing you and pushing the limits, that’s why it made sense to do something with Keelan–he’s one of the hardest workers out there right now,” says Nick Lockman, lead designer, DGK.
Mountain Dew’s Green Label Exclusives program brings artists and athletes together with top designers to produce one-of-a-kind, limited edition lifestyle products inspired by the beverage brand.