Mrs. Fields Famous Brands and Interbake Foods have announced a new, long-term licensing partnership.

Beginning Oct. 29, Interbake Foods will become responsible for the manufacture and sale of Mrs. Fields-branded pre-packaged cookies sold at retailers throughout North America.

"We are thrilled to partner with Interbake Foods," says Tim Casey, chief executive officer, Mrs. Fields. "For over 35 years, Mrs. Fields cookies have been producing smiles among consumers, and we know Interbake's high-quality products will continue in this tradition.”