Mr. Men, Little Miss Going to Retail

JAKKS Pacific Inc. announced a licensing agreement with Chorion Silver Lining’s classic publishing brand, Mr. Men and Little Miss, to develop and market a line of consumer products. This new partnership solidifies the popular brand's presence in the lifestyle industry. Merchandise will include collectible vinyl figures, room decor, make-your-own jewelry kits, electronics accessories, and more, based on the iconic characters. JAKKS' Mr. Men and Little Miss product lines, to be executed on by several of the company's divisions, will target the tween audience and are slated to launch nationwide in 2008.