Specsavers, a U.K.-based eyewear retailer, has enlisted Mr Happy for its latest multi-million pound nationwide campaign. The comic campaign debuts with TV advertising in mid-October, as well as print, in-store and online advertising running throughout the rest of the year. The opticians' high-street outlets will feature the colorful characters.
In the U.S., Arby's, a national quick service restaurant, is gearing up for its Mr Men and Little Miss promotion, running this month through January 2011. All 3,500 stores will feature six unique character figurines, including Little Miss Sunshine, Mr Tickle, Little Miss Daredevil, Mr Happy, Mr Strong and Little Miss Helpful. More than 2.5 million premiums and branded meal bags will be distributed.
In Australia and New Zealand, new Mr Men character Mr Mo has been created to support the global men's healthy charity initiative, Movember. Mr Mo sports
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.