The Dark Knight Rises
for a range of co-branded products. The partnership will include a new limited-time flavor, Mtn Dew Dark Berry, available mid-June; limited-time 16-oz. cans featuring Dark Knight graphics temperature-sensitive colors that change when chilled; the launch on June 18 of DEWGothamCity.com, an online destination that will include exclusive sneak peeks of the film; and point-of-purchase displays in retailers nationwide.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.