In the U.K., new partnerships include a toy line with Vivid, publishing with Penguin, trading cards with Topps and the Moshi Monsters magazine. Other categories include Top Trumps (Winning Moves); beanies (Ty); key chains (Basic Fun); posters (GB Eye); calendars (Danilo); apparel (Somerbond); bedroom ware and textiles (Character World, Worlds Apart); dress up (Smiffys); cushions (Ilanit Toys); party ware (Gemma International), cakes and confectionery (Lightbodies, Bon Bon Buddies); lunch ware (Spearmark) and bags (Trademark Collections).
"We've got some excellent partners onboard and are thrilled with how our global licensing program is shaping up,” says Darran Garnham, head of global licensing at Mind Candy. “The key for us is signing partners who get the brand and will produce good quality, innovative products. Get in touch if you want to hear more about exciting licensing opportunities."
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