MindCandy continues to expand the Moshi Monsters brand with a recently released Spanish-language version of the Moshi Monsters online world and a new app.
The website is the foundation of the Moshi Monsters experience, and now Spanish-speaking fans of the kids virtual world can play games, collect Moshlings and explore Monstro City in their own language.
The new Spanish version of MoshiMonsters.com is fully supported by native Spanish-speaking staff.
“We have thousands of Spanish-speaking fans around the world that play on the English site, so we are delighted to offer a localized version for them to enjoy,” says Michael Acton Smith, chief executive officer, Mind Candy.
MoshiMonsters.com launched in English in 2008 with the goal of giving 6 to12-year-old kids a social and safe online experience. Today, Moshi Monsters is one of the fastest growing kids’ entertainment brands in the world with more than 60 million registered users across 150 territories.
And now those users can take the Moshi experience with them on the go, with the release of the new “Moshi Monsters: Moshlings” app. The new app includes more 60 Moshlings (the tiny pets that Moshi Monsters collect), 100 stickers for customization and the ability to create personalized theme messages and mobile wallpaper.
This is only the most recent move in MindCandy’s efforts to expand the brand beyond the computer screen. Other merchandise includes a toy line, a kid’s magazine in the U.K., a Nintendo DS video game, a video (Moshi TV), a music album, books and trading cards.