Current licensee Merchsource has expanded its agreement with Discovery to include sports water bottles, outdoor lanterns, utility flashlights and a mini flashlight—all to retail from $4.99 to $19.99. The new items are hitting retailers, such as Macy's and Best Buy, now. Previous products from Merchsource include branded electronics such as a portable LCD projector.
Meanwhile, new licensees on board include:
Brands Unlimited for emergency radios, lanterns and spotlights ($20 to $100). Items will be available in January 2011 at department stores, mid-tier chains, warehouse clubs, sporting good stores and consumer electronic stores.
Herff Jones for globes to be sold with a pedestal base, sculpted base or tripod floor stand ($29.99 to $700). The globes will be available in late January 2011 at gift and specialty stores and through catalogs.
The deals were brokered by the Joester Loria Group.
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