Discovery Communications has scooped up three new deals to expand its Discovery Expedition range in North America.
Current licensee Merchsource has expanded its agreement with Discovery to include sports water bottles, outdoor lanterns, utility flashlights and a mini flashlight—all to retail from $4.99 to $19.99. The new items are hitting retailers, such as Macy's and Best Buy, now. Previous products from Merchsource include branded electronics such as a portable LCD projector.
Meanwhile, new licensees on board include:
Brands Unlimited for emergency radios, lanterns and spotlights ($20 to $100). Items will be available in January 2011 at department stores, mid-tier chains, warehouse clubs, sporting good stores and consumer electronic stores.
Herff Jones for globes to be sold with a pedestal base, sculpted base or tripod floor stand ($29.99 to $700). The globes will be available in late January 2011 at gift and specialty stores and through catalogs.
The deals were brokered by the Joester Loria Group.