The new Steve McQueen licensing deals include Dolce & Gabbana for a fourth consecutive season of its Steve McQueen Signature collection of men's and women's hooded sweat shirts; the Automobile Club de L'Ouest, the governing body behind 24 Hours of Le Mans, for Steve McQueen-inspired Le Mans apparel for men, women and kids for this year's event; Italian eyewear company Persol, owned by Luxottica, for foldable sunglasses; Gateway Classic Mustang for 30 limited-edition 1968 Steve McQueen Signature Fastback Mustangs from the movie
; Troy Lee Designs for riding helmets and racing apparel; and Lemahieu for a signature fragrance.
Deals for Albert Einstein include Montblanc for The Retail Edition, a collection of fountain pens to be made of white gold featuring the Montblanc emblem in mother-of pearl; Zoo Publishing for the likeness of Albert Einstein in a Nintendo DS game; AJ Morgan for Einstein readers'
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