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Moonscoop Names Agent, Toy Partner

Moonscoop has appointed U.K.-based Golden Bear master toy licensee for its preschool property Chloe’s Closet, while Turner Enterprises has been named U.K. licensing and merchandising agent.Golden Bear will roll out products including collectable fig

Golden Bear will roll out products including collectable figurines, character play sets and accessories, small soft toys, talking soft toys and plush sets to the U.K. and Ireland beginning in the second half of 2012, with more territories to be announced.

“The toy potential of Chloe’s Closet is significant so it was essential to find the right partner," says Brigitte Legendre-Benloulou, senior vice president, consumer products and marketing, Moonscoop. "Golden Bear are leaders in this field so we are very happy they are on board and look forward to rolling out high-quality products in the U.K. with other territories to follow. This is the first step in a strong global toy program for the brand.”

"We are delighted to have been appointed master toy licensee for this adorable girl's property," says John Hales, chairman, Golden Bear. "The team at Golden Bear are excited to be working with Moonscoop on the range which will be launching autumn/winter 2012."

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