Entertainment company Moonscoop is reorganizing its U.S. business, following the relocation last September of Nicolas Atlan, executive chairman, to Los Angeles from the Paris office, to head up U.S. operations.

Moonscoop intends to grow its animation work-for-hire business alongside the production, distribution and consumer products activities. Moonscoop is currently producing "Zevo-3" for U.S. brand Skechers and has several soon-to-be-announced work-for-hire projects in production. The multi-platform kids' entertainment service Kabillion also remains a top priority for the business.

Atlan will continue to work with Mike Young, U.S.-based co-chief executive officer, on growing the business with an emphasis on forging new partnerships, particularly for animation work-for-hire, while Liz Young, president, will continue to head up all production in the U.S. studio. Atlan will also head operations for Kabillion.

Bill Schultz, principal and co-chief executive officer, is stepping down from day-to-day studio management, but will continue to executive produce three of the company's current projects, including Cartoon Network series' "Hero: 108," "Rob Dyrdek's Wild Grinders" and "The DaVincibles." Schultz will be non-exclusive to Moonscoop, but will have a first look with the company on new projects.

Moonscoop's licensing and merchandising business also remains a key area for the U.S. office, and Cynthia Money, president of worldwide consumer projects and marketing, will continue to focus on growing the global presence of Moonscoop's brands in 2010, working with toy partners that include Playmates ("Hero: 108"), Bandai ("Chloe's Closet"), Giochi Preziosi ("Geronimo Stilton") and others.

"With offices in the U.S. and Europe, we are maximizing the potential of our business, exporting ideas, expertise and partnerships across the Atlantic, in both directions," says Nicolas Atlan, executive chairman. "We have a very talented and experienced U.S. team and believe there is a timely opportunity to expand our work-for-hire activities working with high-profile partners, as we have with Skechers on 'Zevo-3.' I'm looking forward to working with Mike and Liz to boost this area of our business. Bill's contribution in building the company as a partner, friend and co-chief executive officer, has been invaluable and significant, and although we are all sorry to lose him as a part of management, we are very happy to have his continued contributions on these key brands, which he helped to create. We wish him all the best in his new endeavors."