Moonpig to Feature 'The Hive'

Space Enterprises signed an exclusive online greetings card deal for The Hive with Moonpig.com. The deal for the U.K. and Ireland sees personalized greetings cards going live online next month.

The deal compliments the recently announced Plush license with Mookie Toys, as well as products from Blues Clothing and Aykroyds TDP. A major retail launch is set for next spring, incorporating an initial DVD release through ITV DVD.

"We are so pleased that Moonpig.com have come on board, as like our Bees, they are number one in their field," says Mark Hurry, director of licensing at Space. "The show looks beautiful and is full of character, so will translate well into personalized greetings cards.”