Monster Jam Heads to Europe

Feld Motor Sports' Monster Jam, a live family entertainment monster truck property, will soon roll out its consumer products program in the U.K., Ireland and Benelux. Major partners have already been signed, including Mattel.Key licensees for the program

April 6, 2018

Key licensees for the program currently on board include Mattel (master toy), K'Nex for construction toys and Activision for video games. Other partners include Aykroyds, U.K. Greetings, Haza and Big Balloon Publishers for apparel, stationery, party goods, publishing and greetings.

"Monster Jam's continued growth of its live events, television, sponsors and retail consumer products makes it one of the premier motor sports brands in the world," says Mark Abernethy, senior director of brand marketing at Feld Motor Sports. "The Monster Jam tour continues to grow in Europe, and with Bulldog Licensing managing the retail consumer products licensing program, we feel strongly that the mass appeal of Monster Jam will be at an all time high."

Bulldog Licensing will represent Monster

Jam in the U.K., Ireland and Benelux.

The 2010 European Monster Jam tour continues this fall at NIA Birmingham, Millennium Stadium Cardiff and the MEN Arena Manchester, as well as Sportpaleis Antwerp and Gelredome Arnhem in Benelux.

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