King Features licensee Monnalisa, an Italian apparel company, launched its second Popeye fall collection for girls.

Designed under the Monnalisa NY&LON brand, the collection will be available in high-end department stores and boutiques.

Popeye recently has been featured in a back-to-school promotion at Bloomingdale’s and on Bloomingdales.com with Beetle Bailey. In addition, Popeye was featured in a Wilco music video for the band’s latest single, "Dawned On Me." Popeye and Olive Oyl were recently featured on the catwalk at the recent Pitti Bimbo children's show in Florence, Italy to promote the collection.