M&M’S revealed the first public image of Ms. Brown yesterday at M&M’S World in Times Square. The event is promoting Ms. Brown's upcoming television debut in a commercial that will run during the first quarter of Super Bowl XLVI.
A 10-foot high statue of Ms. Brown has been hidden behind an oversized package of M&M’S Milk Chocolate Candies at M&M’S World in Times Square until the bag was lowered, revealing the first public image of Ms. Brown.
Ms. Brown has spent seven decades working behind the scenes as Chief Chocolate Officer to help make M&M’S one of the best-selling milk chocolate candies in the world.
Following the successful launch of products like M&M’S Pretzel Chocolate Candies, as well as witnessing the admiration her fellow characters enjoy from fans around the world, Ms. Brown decided now was the time to come out from behind-the-scenes and remind the world that M&M’S are not your average milk chocolate.