License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

M!KE Signs Yak Pak Bedding Partner

M!KE Licensing signed Cody Direct as the exclusive licensee for Yak Pak bedding, and is still seeking licensees in party paper goods, eyewear, pajamas/underwear, fleece, hosiery and sporting goods.

The Yak Pak bedding collection will include decorative bedding, blankets, throws, indoor slumber bags, sheets, soft storage, novelty pillows and accent rugs.

“When the opportunity to partner with Yak Pak in a licensed home textile collection presented itself, we couldn’t sign up fast enough," says Vincent DeRosa, president of Cody Direct. "The combination of such strong brand equity and great design provided by Yak Pak and savvy marketing, and a powerful manufacturing base supplied by Cody Direct will make this collection a must-have for Back To School, for the dorm as well as for everyday use by kids, tweens and teens. We can’t wait to get started.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish