M!KE Licensing signed Cody Direct as the exclusive licensee for Yak Pak bedding, and is still seeking licensees in party paper goods, eyewear, pajamas/underwear, fleece, hosiery and sporting goods.
The Yak Pak bedding collection will include decorative bedding, blankets, throws, indoor slumber bags, sheets, soft storage, novelty pillows and accent rugs.
“When the opportunity to partner with Yak Pak in a licensed home textile collection presented itself, we couldn’t sign up fast enough," says Vincent DeRosa, president of Cody Direct. "The combination of such strong brand equity and great design provided by Yak Pak and savvy marketing, and a powerful manufacturing base supplied by Cody Direct will make this collection a must-have for Back To School, for the dorm as well as for everyday use by kids, tweens and teens. We can’t wait to get started.”