Mister Rogers Adds ODM to Neighborhood

Licensing agent Brand Central brokered the deal on behalf of Fred Rogers Company.

“Mister Rogers’ Neighborhood represents one of the most influential brands on television, and we are excited to expand the brand’s legacy and engage new generations through this licensing partnership with ODM, who is highly regarded by retailers due to the company’s keen awareness of current lifestyle trends and forward thinking creativity,” says William Isler, president, Fred Rogers Company.

“Working with such a reputable brand like Mister Rogers’ Neighborhood will allow for great opportunity in original product design, which we are certain our retail partners, and more importantly the end consumers, will embrace,” says Jay Kopelowitz, executive vice president, ODM.