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Mister Rogers Adds ODM to Neighborhood

The Fred Rogers Company, producers of the children’s television program “Mister Rogers’ Neighborhood,” has partnered with Olaes Enterprises-ODM to extend the brand in the U.S.The brand will look to apparel categories including t-sh

The brand will look to apparel categories including t-shirts and fleeces.

Licensing agent Brand Central brokered the deal on behalf of Fred Rogers Company.

“Mister Rogers’ Neighborhood represents one of the most influential brands on television, and we are excited to expand the brand’s legacy and engage new generations through this licensing partnership with ODM, who is highly regarded by retailers due to the company’s keen awareness of current lifestyle trends and forward thinking creativity,” says William Isler, president, Fred Rogers Company.

“Working with such a reputable brand like Mister Rogers’ Neighborhood will allow for great opportunity in original product design, which we are certain our retail partners, and more importantly the end consumers, will embrace,” says Jay Kopelowitz, executive vice president, ODM.

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