Mission City Press has named DIC Entertainment worldwide licensing agent for all of the merchandise and interactive content based on its best-selling children’s bible, The Beginner’s Bible, excluding publishing. DIC will develop a broad-ba
April 6, 2018
1 Min Read
DIC will develop a broad-based consumer products program for The Beginner’s Bible, which will include the rollout of toys, apparel, accessories, and a Web community. The program will primarily focus on children aged 2 to 5 years old, with a secondary market of parents and grandparents. The program will be supported by a comprehensive national marketing and promotional campaign.
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