Disney is teaming up with fashion designers from around the world to celebrate one of its most beloved and enduring cultural icons–Minnie Mouse.
The designers will create Minnie Mouse Must Haves, one-off garments and accessories that pay homage to Mickey Mouse’s sweetheart, who first appeared on the scene in 1928.
Celebrating Minnie Mouse’s timeless appeal, renowned designers–including Michael van der Ham, Giles, Richard Nicoll, Lulu Guinness, Katie Hillier, Tatty Devine, Bunney, Husam el Odeh in collaboration with Luke Hersheson, Terry de Havilland, and Piers Atkinson–will creatively interpret her signature bows and trademark polka dots.
The pieces will be unveiled at London Fashion Week this September.
“Minnie Mouse and her unique style continue to inspire fans across the world. We’re thrilled to collaborate with such visionaries to create these one-off designs. Surpassing trends, Minnie Mouse’s iconic silhouette, signature bows and polka dots always remain in style, which is why she is as relevant today as the day she first appeared on the fashion scene,” says Marc Low, vice president of fashion and home, The Walt Disney Company EMEA. “London Fashion Week is the perfect stage for Disney, one of the world’s largest apparel brands, to put a spotlight on Minnie Mouse.”
Following the London showcase, the pieces will be auctioned on eBay to support the BFC/Bazaar Fashion Arts Foundation, a British Fashion Council initiative to nurture relationships between the creative industries and maintain a reputation for fashion innovation.
Meadham Kirchhoff will also reveal a special Minnie Mouse collaboration at its spring/summer 2013 show.