Hecht is chief executive officer of Worldwide Biggies and responsible for the development and launch of Nickelodeon’s SpongeBob SquarePants and Dora the Explorer properties, as well as the Kids Choice Awards.
The partnership is part of a long-term global brand extension campaign that will leverage the Miniclip online brand at retail and beyond.
Hecht will first look to develop Miniclip games such as “Gravity Guy,” “Hambo,” “Sketch Star,” “Canyon Defense,” “Monster Island” and “Extreme Skater,” among others.
“Albie Hecht is one of the most successful producers in kids entertainment and an ideal partner to bring Miniclip’s IP to TV and web series,” says Chris Bergstresser, vice president and commercial director, Miniclip. “We’re thrilled about our partnership with Albie and look forward to our games being transformed into the next big television, film or online hit!”
“Miniclip right now commands an audience that any content provider would envy. They have built this success with a wealth of strong content that will transfer well into a variety of multimedia platforms,” says Hecht. “My aim is to tap into this content and create something fun and engaging that Miniclip’s millions of fans will thoroughly enjoy.”