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Mind Candy Signs Innovation First

Mind Candy Signs Innovation First

Mind Candy has signed Innovation First International, creators of Hexbug, for a Moshi Monsters branded Bobble Bots line. Products will hit shelves across Europe and North America this spring.The initial line will include 24 battery-operated collectible Mo

Mind Candy has signed Innovation First International, creators of Hexbug, for a Moshi Monsters branded Bobble Bots line. Products will hit shelves across Europe and North America this spring.

The initial line will include 24 battery-operated collectible Moshlings and a variety of configurable 3D dollhouse replicas of the streets, yards, buildings and houses found online in Monstro City. Every product will include secret codes to unlock digital assets in the online world.

“We are thrilled to partner with the global Moshi Monster sensation as we step into new and exciting product areas,” says Tony Norman, president and chief executive officer of Innovation First International. “Fueled by the rapid growth and success of the Hexbug brand, we are excited to inject our patented vibrating movement technology into this new line of toys, while introducing new social play patterns so kids can collect Moshlings, care for them and accessorize their own personalized Monstro City in the physical world.”

“We’re proud to work with Innovation First, whose approach to product development goes hand in hand with our brand philosophy of delivering ground breaking entertainment experiences that are fun, safe and educational for kids of all ages,” says Darran Garnham, chief business development officer, Mind Candy. “We’ve had a successful transition into the offline world up to this point and are excited to see our fans reaction to this new and innovative range.”

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