“We are thrilled to partner with the global Moshi Monster sensation as we step into new and exciting product areas,” says Tony Norman, president and chief executive officer of Innovation First International. “Fueled by the rapid growth and success of the Hexbug brand, we are excited to inject our patented vibrating movement technology into this new line of toys, while introducing new social play patterns so kids can collect Moshlings, care for them and accessorize their own personalized Monstro City in the physical world.”
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