Mind Candy announced that it has signed The Fusion Agency as licensing agent for Moshi Monsters in Australia and New Zealand. Hunter Toys and Penguin Books are already onboard as master toy and publishing partners.
Books from Penguin are currently on the shelf, as well as the all-new Moshi Magazine, trading cards, posters, membership cards and top trumps. The initial toy range, which includes various plush and collectable figures, hit shelves in early February and is already recording strong sales. The next toy line will hit shelves in time for Christmas.
"Fusion have shown amazing passion in their brand plans to date," says Darran Garnham, head of licensing at Mind Candy. "This entrepreneurial flare is what we will be looking for in all of our partners."