Mind Candy has named Eric Karp head of its newly-formed Americas licensing division. Based in New York, Karp will report to Darran Garnham, Mind Candy's head of global licensing.
Karp joins Mind Candy from Massiverse where he was head of global licensing for transmedia boy's action property Dragons vs Robots. He has worked with children's licensing for more than 16 years and has held senior roles at leading companies including Chorion, MGM Studios, Copyrights Ltd and Saban/Fox Family Worldwide.
"Moshi Monsters currently has almost 40 million users worldwide, around a third of which are based in the U.S, making it our biggest territory," says Garnham. "The brand is rapidly gaining momentum so the time is right for a dedicated American team. We're thrilled to have Eric on board, he brings with him vast knowledge on Americas licensing and retail and transmedia kids brands."