Mike Ashley in Talks with Nike

UK-based sports retailer and brand owner Sports Direct, headed up by maverick Mike Ashley, is reported to be in talks with Nike about the brand’s acquisition of UK football brand Umbro. Sports Direct owns 29.9 percent of Umbro and could block the de

April 6, 2018

UK-based sports retailer and brand owner Sports Direct, headed up by maverick Mike Ashley, is reported to be in talks with Nike about the brand’s acquisition of UK football brand Umbro. Sports Direct owns 29.9 percent of Umbro and could block the deal. The UK’s second largest sports retailer JJB also owns a 10 percent stake in Umbro.

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