the distribution and sales of the current collection.
Commenting on the agreement, Rainbow Designs managing director Anthony Temple says: “This delightful gift collection is a natural addition to the wide range of Miffy soft toys and gifts we currently offer. It is a contemporary, stylish range and we are confident it will continue to go from strength to strength in the coming months and years.”
Rainbow Designs’ licensed character gift ranges include Paddington Bear, Miffy, The World of Beatrix Potter, Snoopy ‘Original since 1950’ and Wallace & Gromit. Established in 1971, the company is also a children’s book specialist offering more than 130 character titles.