License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Microsoft Kicks It with Nike

Microsoft Kicks It with Nike
Microsoft and Nike announced a new partnership during E3 for the home fitness program "Nike+ Kinect Training."The video game features real Nike trainers who work with some of the company's top athletes and is designed to help athletes of all lev

Microsoft and Nike announced a new partnership during E3 for the home fitness program "Nike+ Kinect Training."

The video game features real Nike trainers who work with some of the company's top athletes and is designed to help athletes of all levels exercise at home.

"By combining Nike's understanding and knowledge of great athletes with the powerful technology of Kinect, we have created a personal training program unlike anything currently available," says Yusuf Mehdi, corporate vice president of marketing and strategy, interactive entertainment business, Microsoft. "Kinect becomes the eyes for 'Nike+ Kinect Training' instructors, bringing a new level of engagement and personalization to the program that blurs the lines between a personal training session and a game."

Using the Microsoft Kinect technology, the game’s personal trainers assess players’ physical strengths and athleticism, identify areas for improvement, create a personalized workout plan and give real-time feedback.

The game will be available exclusively on Xbox 360 this holiday season.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish