Microsoft and Nike announced a new partnership during E3 for the home fitness program "Nike+ Kinect Training."
The video game features real Nike trainers who work with some of the company's top athletes and is designed to help athletes of all levels exercise at home.
"By combining Nike's understanding and knowledge of great athletes with the powerful technology of Kinect, we have created a personal training program unlike anything currently available," says Yusuf Mehdi, corporate vice president of marketing and strategy, interactive entertainment business, Microsoft. "Kinect becomes the eyes for 'Nike+ Kinect Training' instructors, bringing a new level of engagement and personalization to the program that blurs the lines between a personal training session and a game."
Using the Microsoft Kinect technology, the game’s personal trainers assess players’ physical strengths and athleticism, identify areas for improvement, create a personalized workout plan and give real-time feedback.
The game will be available exclusively on Xbox 360 this holiday season.