Baskin-Robbins has partnered with Sony Pictures for a variety of Men In Black 3-inspired frozen treats, which arrived in stores Monday in advance of the May 25 movie release.
New menu items include the Pink Surprise Cake, the return of the Lunar Cheesecake ice cream flavor and sundaes called the Lunar Lander and Agent 31.
"This is a wonderful opportunity to bring the buzz and excitement of Men In Black 3 to Baskin-Robbins guests," says John Costello, chief global marketing and innovation officer, Dunkin' Brands, the parent company of Baskin-Robbins. "This highly anticipated film is a great way to kick off the busy Baskin-Robbins summer ice cream season. We're delighted to work with Sony Pictures on this endeavor and celebrate the movie in fun and delicious ways."
Baskin-Robbins will sweeten the offer with the Agent 31 Instant Win Game, giving customers the chance to win a trip to the world premiere of MIB3.