MGM Names Big Tent Licensor for Argentina, Chile

MGM Consumer Products tapped New York-based Big Tent Entertainment as the exclusive licensing agent for Argentina and Chile, responsible for supporting its entire portfolio of properties. Big Tent will handle all licensing deals for MGM Consumer Produc

April 6, 2018

ts’ portfolio offerings, including consumer products, retail, clips and stills, and promotions. MGM Consumer Products’ portfolio includes

Pink Panther

,

Rocky

,

Robocop

, and the third-party property

Highlander

. Big Tent will develop a customized marketing plan for each MGM property, aligning them with appropriate partners that will provide added value and equity. The key focus for licensing categories will include apparel, accessories, plush, and stationery, as well as identifying appropriate promotional partners.

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