April 6, 2018
, and the third-party property
. Big Tent will develop a customized marketing plan for each MGM property, aligning them with appropriate partners that will provide added value and equity. The key focus for licensing categories will include apparel, accessories, plush, and stationery, as well as identifying appropriate promotional partners.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.