Rocket Licensing has signed with MGM Consumer Products to represent MGM’s consumer products campaigns in the UK and The Republic of Ireland (excluding the Pink Panther brand).

The Rocket Licensing initiative will include campaigns for classic MGM films and franchises such as Rocky, Robocop, Fame, The Great Escape, (which celebrates its 50th Anniversary in 2009), The Good The Bad and The Ugly, and The Magnificent Seven, as well as popular television properties such as “Stargate Atlantis.”

“We are delighted to begin a working partnership with Rocket Licensing. They combine great relationships with retailers and licensees with a real flair for entertainment licensing,” says Travis Rutherford, executive vice president of MGM Consumer Products and Location Based Entertainment.

Rocket Licensing’s Charlie Donaldson says, “We now represent the most exciting roster of entertainment brands in the UK and this delivers a phenomenal opportunity to create some fantastic product.”