MGA Signs Raft of Deals for Kid Properties

MGA Entertainment has signed a host of deals for its children’s properties, both in the U.S. and internationally.For the Bratz brand domestically, Bazoo Global has signed on to make board and card games; Freeze for girls’ apparel; LF USA/AME f

April 6, 2018

For the Bratz brand domestically, Bazoo Global has signed on to make board and card games; Freeze for girls’ apparel; LF USA/AME for sleepwear and underwear; TCG for puzzles and room décor; Play Tales for interactive e-books; and Tropisunds will make an Auto-Tune app for iPhone, iPad and iPod. Sao Domingos will make notebooks and agendas for the brand in Brazil.

The Lalaloopsy property will see new product from American Greetings (social expressions and party goods), Bell Sports (safety gear and bicycle accessories), Cardinal Industries (board and puzzle games), Idea Nuova (furniture, lighting, hampers, storage and wall art), HER Accessories (jewelry, hair accessories, belts and key chains), Newco International (upholstered and foam furniture and toy boxes), Thermos (bottles, food jars, lunch kits and lunch accessories) and Xcessory International (role play, wigs and accessories) in the U.S. Abroad, partners signed on include Sanite, Hunter Products, Kinnerton, Universal Cycles, Smith & Brooks and Gear4Games.

The

Little Tikes brand will get new apparel (children’s apprel, hosiery, cold weather accessories, headwear and packaged underwear) from Kids with Character and Mystic Apparel, as well as footwear from Wiesner. Both are domestic deals.

Also in Brazil, Editora Abril will make a Moxie Girlz sticker album collection.

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