Planeta Junior Italia has signed on as exclusive licensing agent in Italy for MGA Entertainment, a manufacturer of games, toys, dolls, furniture accessories, consumer electronics, stationery and sports products.

Planeta Junior Italia will develop a licensing program, including home textile products, apparel, personal care and many others, based on the images of characters launched from MGA. The first brand Planeta Junior will work on is MGA's doll line Moxie Girlz. One of the first licensees on board for Moxie Girlz in Italy is Giochi Preziosi, who currently distribute the Moxie Girlz doll line and develop back-to-school and gift products.