MGA Expands Lalaloopsy Brand

MGA Entertainment also signed several new partners for the brand, including: Jerry Leigh (Apparel); Modern Publishing (color/activity books); Added Extras (Cosmetics and Role Play); Jay Franco (Bedding, Beach and Bath); Rubie’s (Halloween Costumes); Berkshire (Cold Weather Wear); Pan Oceanic (Sunglasses); Ceaco (Puzzles) and Lee Publications (Novelty Publishing). 

In addition, MGA Entertainment is currently in development for the first-ever Lalaloopsy made-for-DVD movie, scheduled for release next spring.