Mexican Licensees Sign Aboard for Crack and Bonky

Adness Entertainment has signed new licensees and media companies for character-based franchise Crack & Bonky, including Mexican stationery company Scribe for school notebooks and Televisa as the new cellular content home. Televisa will distribute short animations and wallpaper images through its Web site, esmas.com, for cellular content downloading. Televisa will also promote Crack & Bonky through its nationwide magazines as well as both its cable and terrestrial channels through specially produced animated vignettes. The two new licensees join Crack & Bonky merchandisers across a wide array of categories, including back-to-school, apparel, resin figures, and cell phone charms.