Previously known as the Tussaud's Group, the British leisure giant is responsible for some of the U.K.'s most popular theme parks, including Alton Towers, Thorpe Park, Sealife, The Dungeons and Chessington World of Adventures, as well as Madame Tussaud's in the U.K. and overseas. The new deal will see posters, prints, 3-D products and badges in retail outlets across most Merlin Entertainment outlets.
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